CASE STUDY
Zoom Cares
Zoom Cares is Zoom’s social impact initiative focused on creating a more just and inclusive world. It supports underserved communities through funding, product donations, and volunteer efforts, especially in areas like youth education, social equity, climate solutions, and mental health.
Commit shaped a purpose-driven brand look for Zoom Cares designed to lead with warmth without abandoning the equity of the parent brand. Then through a multi-year engagement, brought it to life through a suite of content that amplified their impact across marketing channels.
What we did:
Brand Identity Refresh
Campaign Development
Creative Direction
Art Direction
Copywriting
Video Production
Asset Design: social media, display, print