Your Big Week for Executives
Whether you’re seeking a board role, making a career pivot, or stepping into your next leadership position, we help you clarify your personal brand, refine your positioning, and show up with confidence across platforms —in just one week.
YOU GET:
Brand strategy
Personal brand identity (logotype, color palette, fonts + more)
Photoshoot guide
LinkedIn page refresh, posting strategy + 3 written posts
Resume + board materials
Print + digital collateral
WHAT WE’LL DO:
PHOTOGRAPHY
A photoshoot guide to ensure an on-brand look and feel
Shotlist for headshots and portraits
Connection to great local photographers
LINKEDIN REFRESH
LinkedIn page branding, including a branded banner and written title and bio
Posting strategy + 3 short form written posts
RESUME + BOARD MATERIALS
Write your elevator pitch
An updated Resume (including both writing and design)
Board bio creation, long and short version
OPTIONAL ADD-ONS:
BRAND IDENTITY
Logotype
Color Palette
Typography Suite
Photography Direction
Supporting Graphic Library, if needed
PRINT + DIGITAL COLLATERAL
Branded deck template (Google Slides or Powerpoint)
Branded letterhead/doc (Google Doc or Word)
Business card
Email signature template
THOUGHT LEADERSHIP CONTENT
Content strategy
Short or long form written content— blog posts, case studies, guest articles, etc.
Written thought leadership posts for LinkedIn
Design of written pieces, if relevant
*Scope to be determined with client
Each offering will be customized to your meet your unique needs and goals. Final deliverables will be determined together with the Commit team.
WEBSITE
A branded website to communicate your vision, and showcase your expertise and value
Design and first draft copy of 4-8 pages
Existing content integration, as needed
Tech support, including SEO, domain transfer and platform integration
BRAND STRATEGY
Define your audience(s) and develop ideal customer persona(s)
Articulate your unique offering(s), including development of lead strategy
Identify key differentiators, including high level audit of competitors
Develop a brand personality that stands out in your space and resonates emotionally with customers
Uncover your Big Idea—what sets you apart within your space
Craft a compelling brand voice, including high-level key messaging
Create a thought leadership and visibility plan
HOW WE BUILD YOUR PERSONAL BRAND IN A WEEK
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Strategy Kickoff Call
60-90 minutes
We’ll start with a deep-dive session to get to get to know you, exploring your experience, goals, and challenges in detail. We’ll talk through your audience, unique skillset, and differentiators in order to determine how best to position you for success.
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Sprint 1, Brand Strategy
4 hours
We’ll kick off the sprint with a presentation of your brand strategy and initial creative work. We’ll gather your feedback in real time and iterate throughout the day.
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Sprint 2, Brand Materials
1 business day, 6-8 hours
We’ll kick off the sprint with a presentation of a first draft of all brand materials and use the day to workshop them with you. The goal of Sprint 2 is to have a near-final version of your full suite of materials.
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Wrap Call
60-90 minutes
We’ll meet to review your final brand materials and wrap up any loose ends together.
“COMMIT team members are amazing listeners and helpful guides through the personal branding process, and also just lovely people. This was a most fun, inspirational, and tactical journey to position me for the future.”
– KRIS PEDERSON | PARTNER, EY
“COMMIT helped me transition from a strategy consulting partner at Ernst & Young to pursuing for-profit board roles. In one day, they clarified my positioning, refined my board pitch, and delivered everything from a LinkedIn update to an action plan. I’m now actively interviewing with two boards. Grateful for their sharp strategy and execution.”