Your Big Week: Campaign
Move the needle on your business or initiative by delivering your message in the right channels to the right audience with compelling content and smart messaging. Great for busy teams that need support and expertise.
YOU GET:
Integrated marketing strategy
Campaign strategy + creative
Design and copy assets for selected channels
May include photography / video / illustration*
WHAT WE’LL DO:
CAMPAIGN STRATEGY + CREATIVE
Integrated campaign strategy that drives all creative work
Channel selection to reach your audiences, speaking to them where they are
Creative Ideation
Big idea concept for integrated campaign that can play out in selected channels
Content calendar for campaign so you can plug-and-play, outlining key topics, themes, and cadence
EXECUTION MAY INCLUDE:
CONTENT SHOOT as needed
Production and creative direction
Script and shot list creation
Editing of photography and short form video content
Animation, as needed
ORGANIC SOCIAL
Static posts with high-impact visuals and messaging
Carousel posts for deeper storytelling and engagement
Animated assets to increase visibility, stop the scroll, and enhance brand personality
PR
Media kit, including a selection of media-facing branded assets
Website press page
Elevator pitch
Media engagement 101 to support effective engagement with press
Press outreach to top tier contacts
Email series creation
Copywriting to drive opens, clicks, and conversions
Visually compelling designs in your platform of choice
Opt in / freebie creation to grow your list, as needed
ADVERTISING
Creation of a compelling ad series
Static + animated digital ads
(Google or other)OOH + Print ads (magazine, signage, or other)
Paid social ads ads optimized for Meta (Facebook/Instagram), LinkedIn, or TikTok
Landing page design (1-2 pages) for ad-driven conversions
HOW WE BUILD YOUR CAMPAIGN IN A WEEK
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Strategy Kickoff Call
60-90 minutes
We’ll start with a deep-dive session to get to know you and your business, asking a series of questions to determine the best way to get your message out into the world.
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Sprint 1, Campaign Strategy + Creative Ideation
1 business day, 6 hours
We’ll kick off the sprint with a presentation of your campaign strategy and creative concepts, gathering your feedback in real time and iterating throughout the day. The goal of Sprint 1 is to have an approved strategy and creative direction.
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Asset Creation Sprints
1 business day, 4-6 hours
In these sprints, we’ll build out your campaign assets based on the strategy and creative direction. We’ll kick off each sprint with a presentation of your draft campaign assets, gathering your feedback in real time and iterating throughout the day.
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Wrap Call
60-90 minutes
We’ll meet to review your final campaign assets and wrap up any loose ends together.
“COMMIT is expert at visioning, branding, communications, and building the story and confidence to ask for—and get—what you need.”
– SANDRA GOLDMARK | FOUNDER, FIXUP
“We would recommend this team to any company that needs a strong strategic partner to help them deliver a creative and highly tailored product for their respective business.”