Your Big Week: Brand + Website
It’s time to build or upgrade your brand. It needs to be done right, but it doesn’t need to take forever. We’ll work with you to launch your big idea into the world in one day of your time, strategy through execution.
YOU GET:
Brand strategy + brand identity
Website Creation (Custom Option, Squarespace or Shopify)
Custom graphic design
Professional photography
Ready to launch
WHAT YOU GET:
BRAND STRATEGY
Written brand strategy that positions you to stand out and drives all creative work—outlines audience, brand personality, offerings, and big idea
Support with productized offerings and pricing strategy
BRAND IDENTITY
Custom logo and brand icon
Color palette
Fonts
Graphic style
Photo style guide as needed
WEBSITE
Squarespace website up to 6 pages, or custom site design for handoff to a developer
Basic SEO implementation
Email marketing setup: opt in form and basic template
Tech setup: buying and transferring domain, Google Workspace email set up, and connecting social accounts
GRAPHIC DESIGN
Social media platform branding for all platforms needed
Business cards
Email signature
Templates: document, presentation
COPYWRITING
Support with naming and tagline as needed
Brand voice development
High level brand messaging
Website copywriting
PHOTOGRAPHY
Founder headshots with our global network of photographers
Stock photography selection as needed
BRAND MANAGEMENT TOOLBOX
Written brand strategy, brand guide, and brand asset library with all the file formats you need, including original working files, organized in a Dropbox and ready to hand off to your team
How we build your brand in a day
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Step 1: Strategy Day
1 business day, 11am–4pm
We begin the day with a deep-dive interview with 1–3 key decision makers on your team. We ask lots questions and dive in to your goals to determine your ideal positioning and set you up to reach those goals. We then create a written brand strategy and action plan that drives all creative work.
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Step 2: Creative Execution
2–3 business days, 11am–4pm
Days 2–4 of Your Big Week are focused on intensive creative execution as we execute the action plan laid out in your strategy and build your brand, website, and other materials iteratively. We bring you in at key decision making points throughout the process, and we jumpstart each day with a presentation of creative work for your review.
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Step 3: Review and Launch
1 business day, 11am–4pm
We’ll wrap Your Big Week with a review of all deliverables and a working wrap session. We’ll launch your site and walk you through the hand off of all assets.
Our team works between sessions and behind the scenes to optimize your experience and maximize our time together. The entire process takes about 2–4 weeks from beginning to end.
