Your Big Week: Brand + Custom Website
It’s time to build or upgrade your brand. It needs to be done right, but it doesn’t need to take forever. We’ll work with you to launch your big idea into the world, strategy through execution.
Your Big Week is for more robust needs or larger teams. It typically takes 3 days of your time over 2 weeks.
YOU GET:
Brand Strategy
Custom website created in Webflow
Graphic design
Messaging / copywriting
Social media setup
Email marketing setup
Photography
Brand management toolbox
WHAT YOU GET:
BRAND STRATEGY
Written brand strategy that positions you to stand out and drives all creative work—outlines audience, brand personality, offerings, and big idea
Support with productized offerings and pricing strategy
BRAND IDENTITY
Custom logo and brand icon
Color palette
Fonts
Graphic style
Photo style guide as needed
Brand identity system for sub-brands as needed
Brand book
WEBSITE
Custom site design and development in Webflow
E-commerce set up if needed
Basic SEO implementation
Email marketing setup: opt in form and template
Tech setup: buying and transferring domain, Google Workspace email set up, and connecting social accounts
GRAPHIC DESIGN
Social media platform branding for all platforms needed
Business cards
Email signature
Templates: document, presentation, social posts
Toolkit in Canva or Illustrator for internal design execution
Print collateral, branded merchandise as needed
COPYWRITING
Support with naming and tagline as needed
Brand voice development
High level brand messaging
Website copywriting
Copy tone guideline
PHOTOGRAPHY
Leadership headshots (3-6) with our global network of photographers
Stock photography selection as needed
Additional photography / video available, priced separately:
Lifestyle photography
Tabletop product / food photography
Video (remote or on location)
How we build your brand and website in a week
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Step 1: Strategy Day
1 business day, 11am–4pm
We begin the day with a deep-dive interview with 1–3 key decision makers on your team. We ask lots questions and dive in to your goals to determine your ideal positioning and set you up to reach those goals. We then create a written brand strategy and action plan that drives all creative work.
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Step 2: Creative Execution
2–3 business days, 11am–4pm
Days 2–4 of Your Big Week are focused on intensive creative execution as we execute the action plan laid out in your strategy and build your brand, website, and other materials iteratively. We bring you in at key decision making points throughout the process, and we jumpstart each day with a presentation of creative work for your review.
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Step 3: Review and Launch
1 business day, 11am–4pm
We’ll wrap Your Big Week with a review of all deliverables and a working wrap session. We’ll launch your site and walk you through the hand off of all assets.
Our team works between sessions and behind the scenes to optimize your experience and maximize our time together. The entire process takes about 2–4 weeks from beginning to end.
