Your Big Week: Brand
Whether you’re starting a business from scratch, reimagining an existing brand, or building your personal brand, we capture your unique value and help bring your Big Idea into the world in just one week of your time.
WHAT YOU GET:
Brand strategy
Brand identity: logo, color palette, fonts + more
Graphic library
Brand guidelines
Facilitation with your team
WHAT WE’LL DO:
BRAND GUIDELINES
A comprehensive brand document outlining all key components of your brand
Shareable with internal teams, vendors, and partners, ensuring consistency in brand application across all touch points
BRAND IDENTITY
Naming and tagline workshop + recommendations if needed
Logo Suite
Brand identity system for sub-brands as needed
Color Palette
Typography Suite
Photography Direction
Supporting Graphic Library
Each offering will be customized to your meet your unique needs and goals. Final deliverables will be determined together with the Commit team.
BRAND STRATEGY
Define your audience(s) and develop ideal customer persona(s)
Articulate your unique offering(s), including development of lead product
Identify key differentiators, including high level audit of competitors
Develop a brand personality that stands out in your space and resonates emotionally with customers
Uncover your Big Idea—what sets you apart within your space
Craft a compelling brand voice, including high-level key messaging
HOW WE BUILD YOUR BRAND IN A WEEK
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Strategy Kickoff Call
60-90 minutes
We’ll start with a deep-dive session to get to know you and your business, exploring your goals and challenges in detail. This allows us to get immersed in your business and build a powerful foundation for our work together.
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Sprint 1, Creative Directions
4 hours
We’ll kick off the sprint with a presentation of your brand strategy and 2-3 creative directions, gathering your feedback in real time. We’ll evolve the work throughout the day, hopping on and off Zoom with you as needed. The goal of Sprint 1 is to have an approved strategy and your enthusiastic buy in on your brand’s creative direction.
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Sprint 2, Brand Refinement
4 hours
We’ll kick off the sprint with a presentation of your built-out brand identity, gathering your feedback in real time. We’ll evolve the work throughout the day, hopping on and off Zoom with you as needed. The goal of Sprint 2 is to have your approval of the full brand identity outside of smaller tweaks and refinements.
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Wrap Call
1 hour
We’ll meet to review your final brand suite and wrap up any loose ends together.
“The COMMIT team was a godsend! They created a brand that authentically expresses my values, and most importantly, they helped shape my offerings and messaging in a way that made me feel instantly more confident.”
– VONETTA YOUNG | FOUNDER, VONETTA YOUNG ADVISORS
“My experience working with the COMMIT team was productive and eye opening. They fully understood the idea from the very beginning and transformed my vision into an amazing brand.”