Your Big Day: Strategy
Whether you’re launching, scaling, or navigating a shift, you’re at a pivotal moment where a sound strategy is paramount to success.
In Your Big Day, you get a team of experts focused on you and your initiative from every angle. We create a container for strategic breakthroughs and identify high-leverage actions, leaving you with a powerful blueprint for success.
WHAT YOU GET:
A concise and sharable strategy document and action plan
Creative ideation
Facilitation with your team
A STRATEGY DAY MAY INCLUDE:
BRAND STRATEGY
Define your audience(s) and develop ideal customer persona(s)
Articulate your unique offering(s), including development of lead product
Identify key differentiators, including high level audit of competitors
Develop a brand personality that stands out in your space and resonates emotionally with customers
Uncover your Big Idea—what sets you apart within your space
WEBSITE CONSULTING
Website strategy + Platform recommendation
Creation of site map to guide…
Initial homepage mock-up to show application of look + feel
Each offering will be customized to your meet your unique needs and goals. Final deliverables will be determined together with the Commit team.
MARKETING STRATEGY
Integrated marketing or campaign strategy
Channel selection to reach your audiences, speaking to them where they are
Creative Ideation
CREATIVE IDEATION
Craft a compelling brand voice
High-level key messaging
Naming and tagline workshop + recommendations if needed
Preliminary look and feel
1-2 creative directions, mood boards, brand and site exploration
PR
Media kit
A selection of media-facing branded assets and website press page
Media engagement 101
Consulting for how to engage effectively with press
Press outreach to top tier contacts
HOW WE BUILD YOUR STRATEGY IN A DAY
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Strategy Kickoff Call
60-90 minutes
We’ll start with a deep-dive session to get to know you and your business, and explore your goals and challenges in detail. This allows us to get immersed in your business and build a powerful foundation for our work together.
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Your Big Day
1 business day, 6-8 hours
We’ll kick off with a presentation of a first draft of your strategy, gathering live feedback and workshopping key components together. We’ll iterate throughout the day and end with a near-final version of your strategy.
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Wrap Call
60-90 minutes
A week after your Strategy Day, we’ll meet to present the final strategy and answer any lingering questions.
“Our Big Day exceeded my expectations in every way. They provided actionable steps, expert insights, and strategic recommendations, enabling our company to excel and elevate its performance.”
– EMILY BUA | FOUNDER + CEO, FLEXFIRE
“Commit is worth your investment! Every ounce of effort put into working with their team has come back to our business ten times around. The ROI has been proof enough for me!”