Strategy Day
Brand or Marketing
In your Strategy Day, we’ll focus on you and your business goals. We facilitate the day and create a container for creative and strategic breakthroughs. We leave you with a powerful brand or marketing strategy and action plan.
YOU GET:
Brand or marketing strategy and action plan
Creative ideation
Visual and copy exploratory
Facilitation with your team
A BRAND STRATEGY DAY INCLUDES:
POSITIONING
Value proposition
Mission, Vision, Values
Competitive analysis as needed
AUDIENCE IDENTIFICATION + SEGMENTATION
Identification of primary, secondary, tertiary audiences
Customer personas
BRAND PERSONALITY
Preliminary visual look and feel, including mood board. Builds upon existing design work as needed.
Voice and tone development
OFFERINGS STRATEGY
Develop lead product
Organize + develop hierarchy of offerings as needed
Develop and codify unique, repeatable methodology
MESSAGING + COPYWRITING
High level brand copy and headline bank
Brand / founder story
MARKETING + PR
Marketing and PR consulting / ideation
Channel selection for target audience outreach
Concise and sharable strategy document and action plan. Can be shared with anyone touching your brand, including staff, consultants, and creatives to ensure continuity.
A MARKETING STRATEGY DAY INCLUDES:
PLANNING
Campaign goal setting
Develop big idea
Channel selection
AUDIENCE
Identification of primary, secondary, tertiary audiences
Customer personas
Mapping customer journey
CAMPAIGN PERSONALITY
Preliminary visual look and feel, including mood board
Campaign voice and tone development
MESSAGING + COPYWRITING
High level campaign copy and headline bank
Copy tone guide
PR CONSULT
PR consulting session
Preliminary PR recommendations
ADVERTISING CONSULT
Advertising / paid social consulting session
Preliminary advertising recommendations
Concise and sharable strategy document and action plan. Can be shared with anyone touching your brand, including staff, consultants, and creatives to ensure continuity.
