CASE STUDY
Spring Fertility
Spring Fertility is a leading and fast-growing fertility clinic based in the Bay Area and quickly expanding. They needed high level creative for a paid media campaign to spread the word about their NYC launch. We developed three marketing campaigns speaking to their different audiences and services.
Campaign Development
Creative Direction
Art Direction
Copywriting
Asset Design: social media, display, and outdoor media
What we did:
LGBTQ Campaign
Spring Fertility wanted to speak directly to LGBTQ audiences with a campaign centering fertility options for same-sex couples.
Brand Campaign
Introducing NYC to Spring Fertility, we highlighted key differentiators that stand out in the fertility care space, as well as core values that create a caring patient experience.
Egg Freezing Campaign
We developed a social media friendly campaign to help Spring Fertility speak directly to this audience through relatable storytelling.
