CASE STUDY
Secur
Like the Uber of security, the Secur app brings you accessible personal protection— anytime, anywhere. Subscribers can request highly trained and vetted Secur Officers in real time, or scheduled, through the groundbreaking new app. COMMIT gave Secur a tech-forward brand focused on empowerment and strategically set them up for national expansion through robust, coordinated efforts across marketing, social media, paid media, and PR.
- Brand Strategy 
- Website 
- Offerings Development 
- Marketing Strategy + Materials 
- PR Strategy + Execution 
- Social Media + UGC 
- Paid Media 
- Brand ID: logo, colors, typography, graphic style 
- Copywriting 
What we did:
 
        
        
      
    
     
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              