THE BIG IDEA
Helping nonprofits fundraise beyond their size.
Rebranding to reflect 10 years of company growth
Changing fundraising from a dreaded task into a friendly, human experience.
Donorly works closely with nonprofits, teaching them how to skillfully navigate the human landscape of fundraising. At their 10-year mark, Donorly needed an updated brand and a new website to reflect their growth and set them up to scale. COMMIT created a friendly and easeful brand that speaks directly to their target audience: non-profit fundraisers. The re-brand was designed to invite fundraisers into the new paradigm of fundraising that Donorly has created—one where fundraising is more easeful and human—so that non-profits who are changing the world can increase their impact and have more fun doing it.
What we did:
Brand strategy + positioning
Productized services development
Brand identity design: logo, fonts, colors, graphic style
Website
Copywriting
Suite of branded document templates / stationery / social platform assets
“Working with the COMMIT team on My Big Day was a game changer for Donorly. This team is smart, fun, and creative, and they never lost sight of the goal – to create a final product that would express Donorly’s brand and culture, and clearly outline all we have to offer to our clients. It was a joyfully collaborative experience, and I am beyond pleased with the results!”